BrightCat pre-mover data identifies Canadian households 0–12 weeks before they move, from observed listing activity — the earliest confirmed signal of a move. Weekly pre-mover lists, national coverage, since 2014: about 13,000 new sale listings a week, 700,000+ a year, drawn from 8.4 million listings on 5.8 million properties.
Most companies find out after the address changes. You find out the week it lists.
Listings are the first signal that a household is about to move. From that moment: utilities change, insurance policies update, financial relationships shift.
This is the decision window. Most companies miss it.
PreMovers are not guesses. They are properties that have just entered the market: which means the household behind them is about to move.
PreMovers are derived from real estate listings data: the earliest observable signal of a household move.
No surveys. No third-party signals. No lag. Just the market itself.
Every row is a real household entering a real decision window.
This is the earliest form of household movement data available in the market.
A listing is not just a property event. It's a household decision. Once a property lists, the move is already in motion, the timeline has started, and the outcome is unavoidable.
PreMovers capture that moment: before anyone else acts.
In practical terms, a listing is the earliest observable indicator that a household will move.
Listing date, price and price changes, property attributes, location (lat/long, postal code), lifecycle context (relist, DOM, status). Every record is address-validated and geocoded.
Each record is tied to a standardized property ID and enriched with full listing lifecycle context.
Pre-mover signals are captured across the Canadian property market, covering all provinces and major metropolitan areas.
Used for customer acquisition, retention, and lifecycle marketing.
Most companies react after the move, rely on outdated signals, and compete too late.
Most competitors rely on post-move data. By then, the decision is already made.
PreMovers gives you the only window that matters.
Trusted by enterprise data platforms, proptech builders, and property intelligence teams across Canada.
Updated weekly. Reflecting real-time market activity.
Updated weekly using full listings coverage across Canada.
Your systems don't wait. Neither should your data.
If you rely on post-move data, this isn't for you.
Still have questions? Talk to our team.
New mover data tells you a household has already moved — the address has changed, the phone, insurance and internet decisions are made. Home mover data is the broad term for both. Pre-mover data is the earlier signal: the home has listed, the move is coming, and nothing has been decided yet. A pre-mover mailing list or pre-mover database built from listing activity reaches the household in the 0–12 week window where those decisions are still open.
Same underlying pipeline. Different shape for different teams. Insurance underwriting, mortgage portfolio, telecom retention — each has its own page.
Use cases across banking, insurance, telecom, and direct marketing — and the methodology behind pre-mover signals.
Request a sample with real pre-mover records: and see the window for yourself.