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Direct Marketing

Reach households when decisions are being made

Most campaigns reach customers after decisions are made. By then, attention is gone.

BrightCat lets you reach the moment that matters.

Household movement signals derived from real estate listings across the Canadian property market.

Timing drives conversion: not segmentation.
The problem

Timing is everything: and most campaigns are late

Most campaigns use old data and broad segments. But people make real decisions in a narrow window, right when life changes.

By the time your mailer arrives, the choice has already been made.

The shift

Move from segmentation to timing-based targeting

Moving triggers a wave of buying. New internet. New insurance. New furniture. New everything. All at once.

A family that just listed their home is about to spend money on a dozen new services. That is the best moment to reach them.

We flag homes the week they hit the market. That is your signal to send the campaign.

How you win

Target demand at peak intent

Used to reach high-intent households across the Canadian property market.

Move-Based Campaigns
Reach households during major life transitions: when every service is up for decision.
Higher Conversion
Engage when decisions are active: not passive. Timing beats targeting every time.
Geographic Targeting
Target based on property location and movement signals: where demand is forming.
Campaign Timing
Align outreach with real-world events. Stop guessing when to reach customers.
Important clarification

Built for address-level targeting

BrightCat tells you which addresses are in motion. We do not sell names or personal details.

Outreach is triggered at the household level: based on property events, not personal profiles.

Products in action

Built on real market signals

Three BrightCat products power timing-based marketing campaigns.

PreMovers
High-intent signals. Households preparing to move: the peak decision window.
Listings
Market entry signals. New supply, price changes, and lifecycle events: weekly.
Sold
Validate campaign outcomes. Confirmed transactions to measure what happened.

Used by telecoms, insurers, and financial institutions across Canada.

AI + Delivery

Trigger campaigns based on real-world signals

Marketing teams use AI to detect movement signals and trigger campaigns based on property-level events.

Snowflake Marketplace
Query PreMover data alongside your campaign systems
MCP Connector
AI agents trigger outreach based on property signals
Structured Files
Weekly files for direct integration into campaign tools
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Updated weekly to reflect current market activity.

The consequence

If your timing is off, your campaign fails

Most campaigns arrive too late, miss the decision window, and compete for attention.

Timing drives conversion: not segmentation.

Most marketers compete for attention after the decision has been made. By then, the window is closed.

Common questions

About property data for direct marketing

How does PreMover data improve direct marketing campaigns?
PreMover data identifies households during major life transitions: when they are actively making purchasing decisions for services, products, and providers. This timing-based targeting significantly improves conversion rates.
Does BrightCat data include personal identity information?
No. BrightCat data identifies properties and movement signals at the household level. It does not include personal identity data. Outreach is triggered at the address level.
How is PreMover data used for campaign targeting?
Marketing teams use PreMover signals to identify high-intent households and trigger campaigns based on property-level events: reaching customers when decisions are active, not passive.
What types of campaigns benefit from PreMover data?
Any campaign targeting households in transition: telecom installation, insurance quoting, home services, financial products, and retail offers tied to moving events.
How often is PreMover data updated?
PreMover data is updated weekly, capturing new listings and status changes across 5.8M+ Canadian properties.

Still have questions? Talk to our team.

Get started

Reach demand at the moment it forms

Request a sample of PreMover data: and see the timing advantage for yourself.

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