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Telecommunications

Win the customer before they move

Most telecom providers acquire customers after the move. By then, the decision is already made.

BrightCat lets you act first.

PreMover data identifying households preparing to move across the Canadian property market.

The only window that matters is before the move.
The problem

You're competing too late

Customer acquisition is driven by address changes, service transfers, and inbound demand. But those happen after the move.

By that point: competitors are already in, contracts are already signed, and switching is unlikely.

The shift

Move from reactive to early acquisition

Listings are the first signal of a move. PreMovers identify households before the move happens.

A new listing is the earliest observable signal of a customer about to switch services.

In data terms, a property listing is the first confirmed indicator of an upcoming household move.

4–12 weeks before
Property listed for sale
The household decision to move has been made. BrightCat captures this signal immediately.
1–4 weeks before
Service decisions being made
Internet, TV, phone, security: all being evaluated for the new address. This is your window.
After the move
Too late
Change-of-address data arrives. Competitors are already installed. You're competing on price, not timing.
How you win

Acquire customers before competitors know they exist

Used to acquire and retain telecom customers across the Canadian property market.

PreMover Targeting
Reach households 4–12 weeks before the move. First contact wins the install.
Install Capture
Win the service setup before competitors enter the process. Timing beats pricing.
Churn Prevention
Detect when your own customers are about to move: and retain them before they disconnect.
Market Expansion
Identify new demand as it enters the market: not after. Track where households are moving to.
The difference

Post-move data vs. PreMover data

Traditional approach
Customer acquired after the move
Competing on price, not timing
Change-of-address data: 1–2 weeks late
Utility disconnect: 1–3 days late
Reactive campaigns, low conversion
vs
BrightCat PreMovers
Customer identified 4–12 weeks early
First contact wins the install
Listing signal: the moment the decision is made
Weekly refresh across 5.8M+ properties
Proactive outreach, higher conversion

Used by telecoms, insurers, and financial institutions across Canada.

Products in action

Built on real market signals

Three BrightCat products power the telecom acquisition and retention lifecycle.

PreMovers
Identify households preparing to move. The earliest signal of a customer about to switch services.
Listings
Track new supply entering the market. Every listing, every price change, every status: weekly.
Sold
Validate where customers actually moved and measure outcomes against your campaigns.
AI + Delivery

Act instantly: not eventually

Telecom teams use AI to identify movers, prioritize outreach, and trigger campaigns in real time as signals appear.

Snowflake Marketplace
Query PreMover data alongside your subscriber base
MCP Connector
AI agents query and act on PreMover signals directly
Secure Data Share
Enterprise-grade delivery, no pipelines
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Updated weekly to reflect current market activity.

The consequence

If you wait for the move, you lose the customer

Most providers react to demand, compete on price, and fight for late-stage customers.

That's not where you win. The advantage is in the timing: not the offer.

Most providers compete after the decision is made. By then, you're too late.

Common questions

About property data for telecoms

How do telecoms use property data to reduce churn?
When a subscriber's property is listed for sale, they are about to move: and likely to disconnect. BrightCat's PreMover signals detect this at the point of listing, 4–12 weeks before disconnection, giving retention teams time to intervene with targeted offers.
What is the lead time advantage of listing-based mover signals?
A property listing event occurs 4–12 weeks before a household moves. Change-of-address filings occur 1–2 weeks before. Utility disconnect notices occur 1–3 days before. Listing-based signals provide the longest lead time of any mover data source.
Is PreMover data predictive or modeled?
No. PreMovers are based on real listings, not predictive models. Every signal corresponds to an actual property that has entered the market. This is observed data, not inferred behaviour.
How is BrightCat data delivered to telecom teams?
BrightCat data is available via Snowflake Marketplace, Secure Data Share, MCP connector for AI systems, and structured files. Telecom teams can query PreMover data directly alongside their own subscriber data.
Can I match PreMover data to my subscriber base?
Yes. PreMover data includes validated addresses and postal codes that can be matched to subscriber records for both retention and acquisition campaigns.
How often is PreMover data updated?
PreMover data is updated weekly, capturing new listings and status changes across 5.8M+ Canadian properties.
How does PreMover data improve telecom customer acquisition?
PreMover data identifies households before they move, allowing telecom providers to reach customers before competitors and secure the initial service installation.

Still have questions? Talk to our team.

Get started

Start acquiring customers before the move

Request a sample of PreMover data: and see the window for yourself.

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