How do telecoms use property data to reduce churn?

When a subscriber's property is listed for sale, they are about to move: and likely to disconnect. BrightCat's PreMover signals detect this at the point of listing, 4–12 weeks before disconnection, giving retention teams time to intervene with targeted offers.

What is the lead time advantage of listing-based mover signals?

A property listing event occurs 4–12 weeks before a household moves. Change-of-address filings occur 1–2 weeks before. Utility disconnect notices occur 1–3 days before. Listing-based signals provide the longest lead time of any mover data source.

Is PreMover data predictive or modeled?

No. PreMovers are based on real listings, not predictive models. Every signal corresponds to an actual property that has entered the market. This is observed data, not inferred behaviour.

How is BrightCat data delivered to telecom teams?

BrightCat data is available via Snowflake Marketplace, Secure Data Share, MCP connector for AI systems, and structured files. Telecom teams can query PreMover data directly alongside their own subscriber data.

Can I match PreMover data to my subscriber base?

Yes. PreMover data includes validated addresses and postal codes that can be matched to subscriber records for both retention and acquisition campaigns.

How often is PreMover data updated?

PreMover data is updated weekly, capturing new listings and status changes across 5.8M+ Canadian properties.

How does PreMover data improve telecom customer acquisition?

PreMover data identifies households before they move, allowing telecom providers to reach customers before competitors and secure the initial service installation.

Pre-Mover Data for Telecom — BrightCat Data

The problem

You're competing too late

Customer acquisition is driven by address changes, service transfers, and inbound demand. But those happen after the move.

By that point: competitors are already in, contracts are already signed, and switching is unlikely.

How you win

Acquire customers before competitors know they exist

PreMover Targeting

Reach households 4–12 weeks before the move. First contact wins the install.

Install Capture

Win the service setup before competitors enter the process. Timing beats pricing.

Churn Prevention

Detect when your own customers are about to move: and retain them before they disconnect.

Market Expansion

Identify new demand as it enters the market: not after. Track where households are moving to.

Property data fields for telecom acquisition and retention

Specific BrightCat fields and products relevant to this vertical. Every field listed below is queryable through Snowflake SQL, MCP natural language, or available in the weekly flat-file delivery.

Signal	Product	Field / Logic	What it tells you
Pre-mover signal	Listings	listing_status = NEW	Household about to change address — acquire before competitors
Lifecycle state	Listings	listing_status transitions	Track progression from listed to sold to moved
Property location	Listings	postal_code, city, province, lat/long	Geographic targeting for service area campaigns
Property type	Listings	property_type, bedrooms, sqft	Household segmentation for product matching
Price bracket	Listings	asking_price	Value segmentation for premium vs standard offers
Days on market	Listings	days_on_market	Timing signal — shorter DOM = faster move

Sample query

-- Telecom acquisition: new listings in service area this week
SELECT postal_code, city, province,
       COUNT(*) AS new_listings,
       ROUND(AVG(asking_price), 0) AS avg_price,
       ROUND(AVG(days_on_market), 0) AS avg_dom
FROM BRIGHTCAT_LISTINGS.PRODUCT.listings_weekly
WHERE listing_status = 'NEW'
  AND province IN ('ON', 'BC', 'AB')
  AND file_date = (SELECT MAX(file_date)
                   FROM BRIGHTCAT_LISTINGS.PRODUCT.listings_weekly)
GROUP BY postal_code, city, province
ORDER BY new_listings DESC
LIMIT 50;

Abstract example. Exact column names provided with access provisioning.

The consequence

If you wait for the move, you lose the customer

Most providers react to demand, compete on price, and fight for late-stage customers.

That's not where you win. The advantage is in the timing: not the offer.

Most providers compete after the decision is made. By then, you're too late.

Win the customer before they move

You're competing too late

Move from reactive to early acquisition

Acquire customers before competitors know they exist

Post-move data vs. PreMover data

Property data fields for telecom acquisition and retention

Sample query

Built on real market signals

Act instantly: not eventually

If you wait for the move, you lose the customer

About property data for telecoms

Start acquiring customers before the move