Pre-mover signals on Canadian residential addresses, delivered weekly. National coverage, address-level granularity, Snowflake-native delivery. Built for telecom retention, disconnect prevention, and address-of-move acquisition.
The single biggest driver of Canadian telecom subscriber churn is moving. The carrier that engages early keeps the subscriber. The carrier that finds out from a disconnect call has already lost them.
For Canadian telecom and ISP carriers, the move event is the most reliable churn driver in the customer base. A household moves; they evaluate every recurring service at the new address; the incumbent provider often loses the relationship not because of price or service quality, but because the competitor reached them first at the new address. The retention motion that runs during the disconnect call is too late — the decision has already been made.
Pre-mover data is the leading signal that closes this gap. A weekly file of households entering the move cycle, matched against the active subscriber base on service address, surfaces every at-risk subscriber 4 to 12 weeks before they call to disconnect. The retention team has time to offer a smooth service transfer, a moving promo, or a portfolio review — all before the household has chosen a new provider.
For telecom retention and acquisition use, BrightCat PreMovers delivers property-level signals built for warehouse-native integration:
Canadian households move year-round, but the listing market has predictable seasonal patterns — spring and fall peaks, winter trough. A pre-mover program that runs continuously, on the same weekly cadence as the listing market, captures the structural baseline plus the seasonal lift. BrightCat PreMovers is delivered on that continuous weekly cadence, since 2014, with no gaps.
BrightCat PreMovers is delivered as a continuously-maintained dataset rather than a periodic audience drop. The data refreshes weekly inside the carrier's Snowflake environment, available to every downstream workflow — retention queue, acquisition campaign, churn model, expansion analytics. The same data joins to the subscriber base for retention and to the prospect universe for acquisition, without re-licensing or re-formatting.
For Canadian carriers running pre-mover programs against a multi-million-subscriber base, the warehouse-native shape means one license, one dataset, one integration — not separate vendors for each workflow.
Snowflake-native delivery, documented methodology, PIPEDA-consistent data shape, and enterprise licensing terms.
Canadian telecom procurement runs multi-stage privacy and security review on data vendors. BrightCat is built around that workflow:
Pre-mover is one product. Telecom teams also use the listings, sold, and rentals data on the same pipeline for footprint, expansion, and competitive analytics.
Get sample data in your Snowflake account or as a flat file. Match against your subscriber base before committing.