Two Canadian companies that turn real estate activity into moving signals. A factual comparison, built only from what each one publishes.
HHData and BrightCat PreMovers both read Canadian real estate activity to show a business which households are about to move. Buyers searching for pre-mover data in Canada meet both names. This page sets out what each company publishes about its product, where the two differ, and how to choose.
HHData does not publish volumes, coverage by province or record counts.
HHData describes its product as Canadian address-level intelligence based on real estate activity. Its moving intelligence data covers new listings, active listings, sold properties and removed listings, current and historical, and its records typically include the full address, property type, listing status, price and property attributes, and listing and sold dates. HHData's website launched in March 2026; it lists experience in customer acquisition, retention strategy and direct marketing. It sells to telecommunications, financial services, utilities, retail, home improvement, automotive and agencies, and builds its service around customer retention, prospect targeting and CRM integration. Pricing is by consultation.
BrightCat PreMovers tells you which Canadian homes have just gone on the market, every week. One row per listed property, 135+ columns of listing history, no names and no contact details. About 13,000 new sale listings a week and 700,000+ a year, with about 250,000 on the market at any time, plus rentals. Each record carries the home's relists, price changes, withdrawals and sale since 2014 on one identity. It arrives weekly in your Snowflake account, through an MCP connector or as a file, and you match it on address against your own customers.
| Dimension | HHData | BrightCat PreMovers |
|---|---|---|
| What a record is | An address tied to real estate activity: full address, property type, listing status, price and attributes, listing and sold dates | A listed property and its full history on one property identity: full address and postal code, property type, listing status, list price and every price change, beds, baths and floor size, and listing, relist, withdrawal and sale dates back to 2014. Confirmed sold prices in Ontario, British Columbia and Alberta. 135+ columns |
| Coverage | Canada; provinces and volumes not published | National: residential sale and rental listings, sold events and commercial across all ten provinces, with confirmed sold prices in Ontario, British Columbia and Alberta |
| Product range | Moving intelligence data, with retention, acquisition and CRM services | Eight data products: Listings, Sold, Rentals, Commercial, Core, Investor Signals, Renovation Signals and PreMovers |
| Signal | New, active, sold and removed listings | Every listing event: new listing, price change, relist, withdrawal and sale, tracked weekly on one property identity |
| Primary buyer | Telecommunications, financial services, utilities, retail, home improvement, automotive, agencies | Insurers, banks and mortgage lenders, telecoms and ISPs, direct marketers and list companies, retailers, moving companies, government, real estate and enterprise PropTech |
| Main job | Customer retention, prospect targeting and CRM enrichment | Customer retention, acquisition and cross-sell: match on address against your own customer file, or mail homes the week they list |
| Experience | Website launched March 2026 | Led by founder Alexandria Goldthorpe, with 30+ years in Canadian enterprise and direct-marketing data. The weekly property pipeline has run since 2014 |
| Refresh | Described as “real-time moving signals”; no schedule published | Every week since 2014: 600+ consecutive weekly builds, captured and delivered the week a home lists |
| Volume | Not published | About 250,000 sale listings on the market at any time; 700,000+ new residential sale listings a year, roughly 13,000 a week. Rental listings on top |
| History | “Up-to-date and historical data”; years not published | 12 years of weekly history back to 2014, with every relist and price change on the same property identity |
| Personal information | Not stated | Property-level only. No owner names and no contact details. Data handling is consistent with PIPEDA |
| Delivery | Integration into marketing, CRM and sales systems; format not published | Snowflake Secure Data Share and Marketplace, MCP connector, API and flat file |
| Licensing and pricing | By consultation | Enterprise licence (MDLA) with defined AI and analytics rights, 12 to 36 month terms |
HHData details are taken from hhdata.ca (home, About, Services, Why Us and How Pre-Mover Data Works pages) as of October 2026. Where HHData does not publish a detail, this page says so rather than guess. Confirm current terms with the vendor.
BrightCat is built for organisations that already hold the customer relationship and need to know which of their own addresses are about to move, inside their own environment, on terms their privacy and procurement teams will sign. Typical fit:
Whichever vendor you talk to, these six questions separate one pre-mover product from another:
Sample the weekly pre-mover file through Snowflake Marketplace. Match it against your own book before committing.